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Winning Mindset Shifts for Running a Successful Business
In this episode, Dani discusses the essential mindset shifts necessary for running a successful business. Drawing from her experiences and insights, she emphasizes the importance of working smart, delegating tasks, viewing sales as a service, and learning from failures. Dani also highlights the significance of building relationships in marketing and choosing opportunities that align with one's vision. The conversation culminates in a recap of 13 key mindset shifts that can empower entrepreneurs to thrive in their business endeavours.
Referenced in this episode:
Business Fundamentals Book:
www.queenofbusinessorganisation.co.uk/books
Queens Connection Club:
www.queenofbusinessorganisation.co.uk/connectionclub
Riverside
captivate.fm
*some links featured in this episode are affiliate links and I may be paid when you make a purchase via my link.
Mentioned in this episode:
Joint the Queens Connection Club
If you’re ready to create more sales, more clarity, and more ease in your business, click the link and join us inside The Queens Connection Club today! www.queenofbusinessorganisation.co.uk/connectionclub
Transcript
Hello, welcome.
Speaker A:So do you ever start something like this and you're just like in your head about how to, how to actually start it off?
Speaker A:Like where do I start?
Speaker A:What do I talk about?
Speaker A:Even though I know what I'm talking about.
Speaker A:This episode today is going to be about winning mindset shifts for running a successful business because it's super, super important.
Speaker A: h was my best selling book in: Speaker A:And I'm so excited to be taking you through and walking you through the topics that I explored in there.
Speaker A:So if you haven't got your hands on it yet, check out the link in the show notes.
Speaker A:Get your hands on it because it's such a great book as recommended by a lot of people that have read it.
Speaker A:So yes, today we're talking about winning mindset shifts running a successful business.
Speaker A:And I love this topic because although I love like the strategy, the organization, the systems and processes, that is the stuff that I'm all about.
Speaker A:However, that doesn't happen without having some mindset shifts.
Speaker A:Like success in your business does not happen without mindset shifts.
Speaker A:So I actually decided to play around with this topic today and use Chat Beat GPT because I just love using that.
Speaker A:Like you can use it as your business coach.
Speaker A:I'm going to do myself out of service here.
Speaker A:No, you can to a point, but you can ask it questions and it's really interesting what it feeds back and I love doing this and I love playing with it.
Speaker A:So I thought for this episode I'm going to play with it and see what chat GPT was telling me other mindset shifts that you need for running a successful business.
Speaker A:And what's really interesting is it gave me 10 which were great and I'm going to talk about those.
Speaker A:I've literally just copied the like mantras like the statements that it's given and I will then talk about that.
Speaker A:But it didn't give you the top three that I do share inside my book and that I do teach on a lot that I believe are really important to reframe to become successful in business.
Speaker A:So that was really interesting.
Speaker A:But let's get started in diving into those.
Speaker A:I will share the chat GPT10 and then I will share mine.
Speaker A:So as we all know, mindset is important and I think in the beginning what happens is you are all geared up and everything seems possible.
Speaker A:You get excited going to start a business.
Speaker A:Sometimes I fall into business.
Speaker A:I definitely fell into business like this Was not part of the plan.
Speaker A:It just happened.
Speaker A:I was one day making things from home, thought, oh, I can sell these.
Speaker A:Loads of people were saying that, like, oh, you should sell those sock monkeys.
Speaker A:For anyone that doesn't know, I used to run a keepsakes business and in the very early days I was at home on maternity leave making sock monkeys because I was bored.
Speaker A:I'd gone from working two jobs to being bored.
Speaker A:So I started sewing.
Speaker A:Ended up being in a little corner of the living room and then eventually it became a keepsakes business.
Speaker A:Eventually I started running networking events and then from there I started teaching business to other business owners.
Speaker A:Kind of got obsessed with business along the way learning it.
Speaker A:Still obsessed with it.
Speaker A:Love learning new things because there's always more to learn, always more to do.
Speaker A:Which is really interesting because it does come into one of these mindset shifts that you need to be successful in business.
Speaker A:And we'll come to that at the time.
Speaker A:So the 10 shifts that chat GPT gave me was the first one.
Speaker A:There's.
Speaker A:I have to work hard to succeed.
Speaker A:And I do believe this is something that we are conditioned because when we, when we're born, we kind of know you grow up and you go to nursery, you go to school and then the usual done thing is either you go to college or you go university, you get a job.
Speaker A:And that's what we're taught.
Speaker A:And a lot of the time we see our family, our parents working hard.
Speaker A:Depends on the family dynamic.
Speaker A:But I definitely did.
Speaker A:I saw my parents working more hours as we got older because they could, because we didn't depend on them as much.
Speaker A:So I could look after my sisters so I could be at home with those.
Speaker A:My parents could work more, whether that was my dad doing overtime or my mum working later.
Speaker A:So he went to work earlier, she finished work later as we got older.
Speaker A:And it creates this narrative when we see that happening, that we want more money to get more things, to have more things.
Speaker A:Like we always had like amazing holidays, really nice Christmases, some really nice memories.
Speaker A:I remember when we got a bit older, we got like the Nintendo DS's when they came out.
Speaker A:I had one like before me or all of my friends because we got it from abroad, which was amazing.
Speaker A:We had the Nintendo Wii when that came out and it was.
Speaker A:I think we ended up with like a PS4 at some point.
Speaker A:And that was because my parents worked hard to succeed in getting those things for pay for the holidays, to get the car to take us to the seaside and all those things.
Speaker A:But what happens is as we watch our parents do those things is we get this belief that we need to work hard to succeed.
Speaker A:And the mindset shift that Chat GPT threw out was that it's going from I have to work hard to succeed to I need to work smart to succeed.
Speaker A:And it's so right.
Speaker A:I am such an advocate of working smarter.
Speaker A:I'm that much of an advocate of it.
Speaker A:I'm working smarter right now because I'm recording this podcast on Riverside, which is an amazing platform.
Speaker A:I've.
Speaker A:I'm getting to grips with it, but because I'm very new to it.
Speaker A:But I am loving it so far because of what it can do.
Speaker A:Like, the technology we have these days does allow us to work smarter.
Speaker A:So if you're working smart to succeed and you step into that mindset shift instead of having to work hard, how can you work smart?
Speaker A:It definitely serves you well.
Speaker A:So, for example, working hard could be like, at the time of recording this podcast, it's half term, so I could convince myself that I have to work all week to make more money.
Speaker A:When the reality is if I'm smart about the way I work, then I won't have to work all week while the kids are at home.
Speaker A:So what I have done is I'm doing this right now.
Speaker A:And then when I finish, my husband's gonna go to the gym and get his hair cut.
Speaker A:When he gets back, I'm gonna go to the gym and spa and then come back.
Speaker A:And then I think we're gonna watch the new Mufasa thing, film that's out on Disney plus and watch that together.
Speaker A:And, like, because I'm smart about what I'm doing, because I'm organized, because I've planned in advance, it means I get to work smarter and succeed.
Speaker A:So what I mean by that is this week, I've got all my content scheduled out during half term for my business.
Speaker A:And also I.
Speaker A:I'm used recording this podcast episode to go on the podcast, but I'll also send it to YouTube.
Speaker A:I will also download the transcript.
Speaker A:I will also then turn that into reels.
Speaker A:Then I will also turn that into a carousel, other reels, quotes, things like that.
Speaker A:Just from this one piece of content.
Speaker A:I can even turn it into a blog, an email.
Speaker A:Like, the possibilities are endless.
Speaker A:And that, to me, is what working smart looks like.
Speaker A:So we don't have to work hard.
Speaker A:We can work smarter so we can get stuff done in less time.
Speaker A:We can get more out of the time that we have.
Speaker A:Because we can be efficient, we can optimize it with the resources that we have these days.
Speaker A:So that first mindset shift was really, really interesting.
Speaker A:The second one I struggle with and it was I need to do everything myself and reframing it to I can delegate and leverage support.
Speaker A:And I feel like this is a massive one for most business owners, not even just in business, but in life as well.
Speaker A:Like mums who don't want to ask for help.
Speaker A:It could be with like family and friends situations.
Speaker A:And actually sometimes those dynamics can affect your business because if you're doing everything yourself, then how can you give more to your business to make it succeed?
Speaker A:So that mindset, mindset shift really is something that needs to be adapted.
Speaker A:So I need to do everything myself, reframed into I can delegate and leverage support.
Speaker A:And let me tell you, like, delegation doesn't always mean that you have to hire support, doesn't mean you have to pay for it.
Speaker A:Sometimes it can just mean that you ask your children to help out with things.
Speaker A:Yeah, I know there's going to be mums there listening, like right now, laughing, going, yeah, right.
Speaker A:Because I know how hard it is to get the kids to like tidy their room.
Speaker A:Oldest is 11 now.
Speaker A:Trying to get him to, to do something in the house, it feels near impossible.
Speaker A:We are gonna have to push that though because at the end of the day, he's getting older, he's gonna fly the nest one day and he's gonna have to be able to learn how to do these things for himself.
Speaker A:So actually we're teaching him not just taking stuff off our plate, but we're teaching them good skills.
Speaker A:But it's leveraging support as well.
Speaker A:So it's not always about just handing a task over.
Speaker A:It's actually giving people responsibility for things and it's leveraging support that you need in order for you to be enabled to run your business.
Speaker A:But it does like bleed out into other areas of life as well.
Speaker A:But I'm going to stick to business today.
Speaker A:So what can you delegate that doesn't actually have to cost?
Speaker A:So sometimes this could be.
Speaker A:I'm trying to think of the common scenarios that business owners face.
Speaker A:So it might be child care, for example, is a challenge.
Speaker A:So if that is something, maybe the kids are off school and you need to do some work, but you've got the kids at home, then one thing you can do is you can delegate by doing a child care swap.
Speaker A:Like if you give your kids to someone else and they watch them for the day, maybe you can do that in return for them so they can go do whatever they need to do.
Speaker A:So you're giving yourself that time and it's like a nice give and take situation.
Speaker A:I know that's not always available for everybody, but there is different situations as well.
Speaker A:Can you delegate the housework?
Speaker A:Can you delegate something because you don't need to do everything yourself.
Speaker A:And this was a massive, massive challenge for me in my business in particular because I am very particular about the way I do things.
Speaker A:But also I like to work with the experts in the, in their industries because I know what I know.
Speaker A:I know quite a lot when it comes to websites, when it comes to funnels and systems and strategy because I know a lot.
Speaker A:Sometimes it can be quite challenged to challenging to bring someone on to do a job for me because I know they're not doing it to my standard.
Speaker A:So then I have a choice in, in that delegation processes, how can I support them to support me.
Speaker A:So remember that when you are delegating things where you are stepping back from doing everything yourself, how can you support that person to support you?
Speaker A:So that's an interesting one.
Speaker A:This one's a massive one.
Speaker A:So sales feels pushy.
Speaker A:Reframing that into sales are an act of service because they are.
Speaker A:I actually say this one a lot, but it is not in my top three.
Speaker A:But it is so common that a lot of people don't sell when it comes to social media marketing, email marketing or the different varieties of marketing.
Speaker A:Like they don't actually sell because they feel pushy by acting for the sale.
Speaker A:But actually if you think about it this way, if you think about, if you've got people in your audience that have a problem that you can solve, if you're not selling something to them to solve that problem, then you're doing them a disservice.
Speaker A:So how can you sell to them as an act of service that is just a really simple like reframe.
Speaker A:Like when you see it that way, it changes the game.
Speaker A:But we do have to keep on doing activities to remember ourselves, to remind ourselves to remember that sales is an act of service and be consistent with selling a lot of the time.
Speaker A:The reason people don't sell is because they get back into this mindset of this feels icky.
Speaker A:They think of this, the negative sales tactics that we've all experienced.
Speaker A:People cold calling you, knocking on your door, people stopping you in the street, people sending you those emails that you really don't want to receive because you've already got a thousand in your mailbox, right?
Speaker A:We feel of those pushy sales tactics, but you're not doing it that way.
Speaker A:And I'm pretty sure that anyone listening to my podcast will not be doing it that way because I don't teach that way.
Speaker A:So there is ways that you can do it as an act of service.
Speaker A:If a way of giving value and helping people, solving problems and offering solutions so sales doesn't have to feel pushy.
Speaker A:It is an act of service.
Speaker A:Another one is going from I'll wait until everything is perfect and reframing that into I'll take action and improve as I go.
Speaker A:This is another one that I have massively struggled with because I'm a Virgo through and through.
Speaker A:And if you know anything about Virgos, we are perfectionists.
Speaker A:I will say that I've adapted, though.
Speaker A:I am not as much as a perfectionist as I used to be, but there goes a perfectionist.
Speaker A:And basically sometimes we wait until everything's perfect.
Speaker A:And again, that does not serve as well.
Speaker A:I've got a story that really disproves this belief and gets you taking action, improving as you go.
Speaker A:So when my husband first had his surgeries and problems with his knee, we were talking about getting married.
Speaker A:We had one child at the time.
Speaker A:I actually got pregnant as we set the wedding date.
Speaker A:But what happened between that time, between having our first child and our second, and setting the wedding day, is we talked about this, like, are we gonna wait until you've had your surgery, until your knees fixed, until we get married?
Speaker A:And at first we were like, yeah, but then we really wanted to get married.
Speaker A:So we changed our minds and we decided, you know what, we'll just set the date.
Speaker A:We had a bit of money in the bank and we set the date.
Speaker A:Ironically, I found out two weeks later that I was actually pregnant.
Speaker A:And we planned that as well.
Speaker A:So that was a bit daft, but it was, it was, it was challenging.
Speaker A:It was a lot.
Speaker A:But obviously don't regret it.
Speaker A:So had we waited until his knee was fixed to get married, we would not have been married today.
Speaker A:So if we waited until everything was perfect, we would have probably.
Speaker A:I can't know this because this is in another dimension, right?
Speaker A:This is in another universe.
Speaker A:Metabol verse, whatever.
Speaker A:But if we hadn't taken the action and booked the day and taken the action, then potentially we could have been sat here now, not married, not having the amazing memories that we do have from our wedding day and the time around it, in the whole holiday that we had and stuff.
Speaker A:So, like, it's just looking back, just thinking, just to think we would have not have done that because we'd allowed perfection to hold us back.
Speaker A:So thinking about this like where are you allowing perfection to hold you back?
Speaker A:Where is your mindset showing up in terms of this when instead you can take action and improve as you go along.
Speaker A:So that's my little story to help with that one.
Speaker A:And the next one is I can't charge that much.
Speaker A:Reframing it into I provide value that justifies my price.
Speaker A:This is another one that I've struggled with in the past.
Speaker A:And I guess these have come up because they are so common.
Speaker A:But often when you price correctly, strategically so that you are covering your costs, it's worth your time and so that you're profiting, then often you might be met with a block that means that you think people are not going to pay this.
Speaker A:Nobody can afford this.
Speaker A:So I can't charge that much.
Speaker A:That belief, that shift, that mindset shift that needs to happen, it actually comes with a lot of other limiting beliefs as well.
Speaker A:And instead it's reframing it into I provide value that justifies my price.
Speaker A:Because you can, you can make sure that the value you deliver does justify your price.
Speaker A:You can over deliver as well.
Speaker A:But in the past, when I realized that for me to hit the financial goals that I want to hear, and I've just reassessed my whole pricing system again, I always am analyzing it because when you recognize how many people you have to work with in a certain service, how much time that takes for what you're providing, realistically you'll have to overwork or you might burn out.
Speaker A:It might might not be what you want to do, and it's got to feel like what you want to do.
Speaker A:So how can you provide value that justifies your price and helps you reach your financial goals?
Speaker A:But think about that mindset shift.
Speaker A:If you are feeling this is what I want to charge, this is what I need to charge, but your mindset is saying I can't charge that much.
Speaker A:Then I want you to flip it and say I provide value that justifies my price because you can provide value.
Speaker A:And if you feel like your value, maybe if you're in the beginning, you're just getting started.
Speaker A:Because obviously value and the what something's worth kind of comes with experience sometimes as well.
Speaker A:And it doesn't justify it.
Speaker A:Then do the thing that you need to do to justify it.
Speaker A:For example, I'm working with a client right now who, when we first met and she came to work with me just starting out, very bare bones of not even a business right.
Speaker A:She wasn't even Qualified.
Speaker A:So we've been working together for months and now she's just about to get her qualification.
Speaker A:So she's been doing this work, preparing herself for business.
Speaker A:She's already got clients actually in the time that we've been working together, she's got seven one to one clients.
Speaker A:But she's been working on her qualifications, been getting that, being prepared so that she can provide value that will justify her price.
Speaker A:So you can always learn more, you can always get qualified, you can always do the thing that will justify your price.
Speaker A:This one was interesting.
Speaker A:So from failure is the end to failure is feedback.
Speaker A:I love that one.
Speaker A:It's not something I've heard before, but it, yeah, it's true.
Speaker A:So I think when, when we're doing something in business and we're so afraid to do it because of failing and we don't, we don't do it.
Speaker A: Like this year: Speaker A:It's gonna be massive, or massive for me anyway, because my biggest event I've run had 30 people, which was last year when I launched my book and I wanted to do things bigger.
Speaker A:This has been in my mind, like I can see it clearly.
Speaker A:This vision I've had for two years now when I wanted to get 100 people in a room.
Speaker A:I wanted to have my own stage, I wanted to bring people together and actually I saw my own mentors on stage with me and I thought, how am I going to make this happen?
Speaker A:I stopped acting.
Speaker A:How?
Speaker A:And I just took action.
Speaker A:And I'm so, like, even still now, I'm so scared that I won't, well, actually make enough money, make profit from it.
Speaker A:The reality is, as I have now learned, is you're never going to make a profit from your first event because I want to do this again.
Speaker A:So the money that I will get from this event I will need to save and that I will invest in next year's event and then next year I'll profit from this.
Speaker A:But it's not always just about the money.
Speaker A:It's about everything else that I get out of that.
Speaker A:It's the experience, it's the connecting with everybody in the room, everybody seeing what I can create and so much more and what I can give to people as well.
Speaker A:So, so, so much more.
Speaker A:But I'm not going to talk about this as if I'm going to fail because I don't want to manifest it.
Speaker A:But let's use an example that I have failed before.
Speaker A:I launched a mastermind and nobody bought.
Speaker A:I Was absolutely guided.
Speaker A:Now.
Speaker A:Previous me would have sold something.
Speaker A:I see this all the time in business owners as well.
Speaker A:I'm realizing now that this is probably going to be quite a lengthy episode, but I feel like it's gold and I feel like mindset is something that I know you need to hear and that people need to reframe and work on in order to be successful.
Speaker A:So let's just keep going with it.
Speaker A:So with that Mastermind launch, what happened was I didn't sell any spaces.
Speaker A:I was gutted.
Speaker A:Previous me was would have not done it again.
Speaker A:I'd have then gone and sold something else because my belief was I failed.
Speaker A:That's the end of that.
Speaker A:So that, that belief failure is the end.
Speaker A:And I see this all the time.
Speaker A:But the reality is failure is feedback instead.
Speaker A:If I can look at that failure and I can audit it and look at actually what happened, I can change things, I can make it better, which is exactly what I did in that situation.
Speaker A:And I launched it again and I got four people come and work with me with that time.
Speaker A:And then following on a few months later, I think I had like three more people sign up, which was amazing.
Speaker A:So failure is not the end.
Speaker A:Failure is the feedback that you need to make the thing successful.
Speaker A:So we need to always bear that in mind when something doesn't work out.
Speaker A:I remember being at a retreat that summer when it failed and it, it didn't take off.
Speaker A:Someone there said to me, so what are you going to do now, Danny?
Speaker A:And I said, I'm going to do it again and going to sell it until it succeeds.
Speaker A:Because I believed in this thing that I created and I was excited to deliver it.
Speaker A:So I just went with it and did it again and adjusted and I got the results.
Speaker A:So, yeah, definitely important next one is I need more followers to be successful.
Speaker A:So this might be something that you think you need.
Speaker A:10,000 followers, 20,000 millions.
Speaker A:You don't, you don't need that amount of people to be successful.
Speaker A:We reframe that into I need more aligned clients.
Speaker A:So what you actually need is aligned clients to be successful.
Speaker A:Because if you've got aligned clients, they might spread the word about you for you gonna give you amazing testimonials, feedback that will do yourself a, a great service.
Speaker A:But I have got a story behind this as well, so needed more followers to be successful.
Speaker A:I remember when my Keepsakes business took off.
Speaker A:It was doing really, really well.
Speaker A:I was fully booked months in advance.
Speaker A:Keepsakes brushed off my feet.
Speaker A:I was still working at the time as well.
Speaker A:So it was very, very rushed off my feet.
Speaker A:And I think I only had like 200 people in a Facebook group.
Speaker A:My actual business page originally did get to 10,000 followers after running it for over six years.
Speaker A:But what happened was someone came into my Facebook group and they were messaging like, and commenting and saying because I'd started teaching business at this point and they were like, hahaha, you don't know what you're talking about.
Speaker A:You can't even be successful yourself.
Speaker A:Your group is dead.
Speaker A:You've got no engagement.
Speaker A:And I'm like, I actually responded and said, do you realize that that is just a vanity metric?
Speaker A:Like I don't care about having no engagement in my Facebook group because I can see the amount of dms that I've got of people wanted to buy keepsakes and also the money that's in the bank.
Speaker A:Like it made me laugh.
Speaker A:I laughed in response to that comment because I could have been hurt with it.
Speaker A:But she saw that I needed more group members and that I needed engagement to be successful.
Speaker A:That was not true at all.
Speaker A:I just needed those aligned buyers that wanted the thing that I was selling and that's exactly what I had.
Speaker A:So you don't need the 10k, you don't need the, you know, masses of comments.
Speaker A:You just don't.
Speaker A:You can do it without.
Speaker A:So I want you to eliminate that and have that mindset shift that you just need more aligned clients.
Speaker A:You don't need more followers to be successful.
Speaker A:Although it is a wise idea to have an audience growth strategy.
Speaker A:Just saying.
Speaker A:Next one.
Speaker A:Marketing is just posting on social media.
Speaker A:Reframing that to marking is building relationships.
Speaker A:Yes.
Speaker A:The just posting on social media as a strategy really is a book bearer of mine.
Speaker A:Because every time I ask someone what's your strategy?
Speaker A:Like what's your marketing plan?
Speaker A:They'll go, well, I post a Facebook post to Instagram.
Speaker A:I'm like, nope, nope, nope, nope, nope.
Speaker A:I want the individual details of what you are doing to get your ideal clients into your audience, to nurture them, to sell to them.
Speaker A:And I ask this and I go deeper and I still get the same response back.
Speaker A:I'm posting on Instagram.
Speaker A:No, no, no, no, no.
Speaker A:I want to know specifically like how is this working?
Speaker A:How?
Speaker A:And I know that if you don't know, you don't know what you don't know.
Speaker A:But it is just that reframing marketing is just posting on social media into marketing is building relationships because you've got to be doing than just posting on social media.
Speaker A:Even social media.
Speaker A:Posting a lot.
Speaker A:There's more than just putting a post out.
Speaker A:There's different types of posts for starters, there's different places you can post and I could list those all day because there's so many ways you can use social media for free to market your business.
Speaker A:But it's so much more than that.
Speaker A:It's about the conversations that you're having, the people you're meeting in person, why you're going, networking, the guest appearances you're doing.
Speaker A:So in a couple of weeks, I'm going to speak at an event in Bingley, which is just up the road from me, really.
Speaker A:Well, if you're driving, it is.
Speaker A:But yeah, it's not far.
Speaker A:And I'm going to be speaking there in person all about email marketing and monetizing it.
Speaker A:That same week, I'm off to a business event, which means I'll get to be with people in person, build relationships, share who I am, what I do.
Speaker A:That same week I am also where am I on the Monday?
Speaker A:Oh no, I'm having a concert shoot that day.
Speaker A:So I'm not really doing anything there that's building relationships.
Speaker A:But I've got two examples there.
Speaker A:That week I'm speaking an event, I'm presenting myself as the expert and the day after that I am going and I am getting in a room with people and like saying who I am, what I do, connecting with people, building relationships.
Speaker A:And that is marketing.
Speaker A:And I love that because it gets to be easy, it gets to be fun, sometimes it gets to be free.
Speaker A:So yeah, going and building relationships is essential for your marketing and mastering that.
Speaker A:So don't just see just posting on social media as your strategy.
Speaker A:So much more than that.
Speaker A:And then we've got.
Speaker A:We're on number nine now.
Speaker A:So Chat GPT.
Speaker A:Remember these are from Chat GPT.
Speaker A:I'll share mine shortly.
Speaker A:Is I have to say yes to every opportunity and reframing that into I can choose what aligns with my vision.
Speaker A:And I see some mentors in the online space telling you to say yes to everything.
Speaker A:And that is a major red flag right there because if you say yes to everything, it's likely that you'll start to resent the work that you're doing.
Speaker A:You'll start to burn out, it won't feel good.
Speaker A:So instead I want you to learn to ironic that I say this because I do struggle with sitting with my intuition, but I'm working on it is to sit and say yes to opportunities that do feel right to you because you do get to choose, you do get to choose the things that align with your vision.
Speaker A:And actually it's a really smart strategy to reframe into this mindset of I can choose what aligns with my vision.
Speaker A:I shared a strategy with my clients about on a daily basis looking like as you plan your day, as you set your intentions at why you're actually spending your time.
Speaker A:And I had like a three step process.
Speaker A:The first step was what my goals?
Speaker A:So answer that question for yourself.
Speaker A:What are your goals?
Speaker A:Second step was what is the actions I'm taking today?
Speaker A:And then the third step was do these actions align with my goals and visions?
Speaker A:Because otherwise we can be falling into a trap of doing so many shiny things that look good but actually don't align with our vision.
Speaker A:So definitely you don't have to take on every single opportunity, take on what feels good to you, what you can fit in.
Speaker A:It can always be a no for now, but choose what aligns with your vision.
Speaker A:It's really, really important.
Speaker A:And then this final one from chat GPT was I'm not ready and reframing that into I'm ready now.
Speaker A:I don't really like this one because I'm ready now.
Speaker A:Like you can tell yourself that, but you're not going to feel it.
Speaker A:However, I do believe that you're never ready for everything.
Speaker A:Again, another story with this I believe that we are not ready for the things that we that are given to us, but they do serve us in the best way possible.
Speaker A:So for example, as a parent, if you listen to this and you're a parent, can you tell me, hand on heart, 100% that when you became a parent you were ready for that?
Speaker A:Because I guarantee you weren't like nobody is ready or can ever be ready for the sleepless nights, for the leaky nipples.
Speaker A:Nobody can be ready for what what hits you?
Speaker A:Like, I definitely wasn't.
Speaker A:There was stuff that people didn't tell me about giving birth and after giving birth, like I didn't know it came as a massive shock, like why they did not teach this at school.
Speaker A:I do not know.
Speaker A:There was certain stuff that were missed out and it is a massive problem, but I was not ready for that.
Speaker A:However, we build confidence in doing the thing and being ready for it by just doing it.
Speaker A:So obviously after having that experience the second time round, I was ready.
Speaker A:I knew what to expect.
Speaker A:Of course the experience wasn't going to be exactly the same and it was far from that.
Speaker A:It was completely different.
Speaker A:Each time I had a child, it was completely different.
Speaker A:However, I was a little bit more Ready each time I knew what to expect, I knew what was possible because not only had I experienced it before, but I'd gained the knowledge and understanding of the situation, of myself, a bit more of how my husband might be feeling and so on.
Speaker A:So it's the same in business.
Speaker A:The things you don't feel ready for, you just have to go and do it anyway.
Speaker A:I do not feel ready to host a room full of hundred people.
Speaker A:That's a little bit scary.
Speaker A:But I'm in this area of, you know what, face the fear and do it anyway and just do it.
Speaker A:Because if I don't do it, I'll never do it.
Speaker A:And yeah, it's scary, but I can.
Speaker A:I see that vision so clear in my mind even though I don't feel ready for it because it's so, so new.
Speaker A:And there's so many questions I have about running a big event like that.
Speaker A:But I know I'll learn it along the way.
Speaker A:I learn it in doing it and connecting with other people to get myself ready so that this time next year I'll have already done that, I'll have overcome that and I'll be ready.
Speaker A:But there will still be things that hold me back in terms of my mindset because there's always stuff to work on, always stuff to improve on.
Speaker A:So that final one, reframing from I'm not ready to.
Speaker A:I'm ready now, we definitely need to, to do some work on that and I want to talk to you through my ones.
Speaker A:So my top three are I don't have enough time, I can't afford to and I don't know how.
Speaker A:And this is because I see these so, so much.
Speaker A:I find they're so common and I do believe that it's really important to reframe them.
Speaker A:But I believe it's important to stop making excuses as well.
Speaker A:We are so conditioned to believe these things or we are, we form a habit of saying these things that actually it's not justifiable.
Speaker A:So I don't have enough time reframe that into I make time for what matters.
Speaker A:When you reframe it like that, you can recognize how you can actually start to change your behavior to prioritizing income producing activities and create time for what moves the business forward.
Speaker A:So if I give you a strategy, for example, let's say email marketing, get that set up, start sending emails every week.
Speaker A:A lot of people go, I don't have time for that.
Speaker A:But if you think about making time for what matters, it's gonna, it's gonna produce Income and it's gonna move your business forward.
Speaker A:And realistically, we don't want to put our eggs in one basket with social media.
Speaker A:So that's just one example.
Speaker A:But making time for what matters, which is business growth, which is success, which is income producing activities, making time for that will get you the results that you want.
Speaker A:So this is a massive mindset shift for success.
Speaker A:You need to stop telling yourself I don't have enough time and start recognizing where you need to instead prioritize time and make time for what does matter.
Speaker A:And this is not always the business activities.
Speaker A:Sometimes this might be your health.
Speaker A:Like today I'm off to the gym at the Star.
Speaker A:It might be your family.
Speaker A:Today I plan to watch a film with my family.
Speaker A:So it's, it's all of those, all of those things.
Speaker A:My second one, I can't afford to.
Speaker A:I remember saying this a lot.
Speaker A:I'm getting.
Speaker A:I'm so much better with this now.
Speaker A:Like, I got asked recently, are you coming to this retreat?
Speaker A:I was like, when I first responded, I was like, I can't afford it.
Speaker A:And actually I corrected myself.
Speaker A:I said, I can afford it.
Speaker A:However, that's not my priority right now.
Speaker A:That's why I actually said it's not my priority to spend money on that thing right now.
Speaker A:So I reframed that from I can't afford it.
Speaker A:Either do it to like, how can I afford a tour?
Speaker A:Or that's not a priority for me to spend money on right now.
Speaker A:And I do.
Speaker A:I practice this with the kids now because if you guarantee, if you ask the kids what you want for tea, they are going to say McDonald's.
Speaker A:And I always say to them instead of we don't have enough money for that because that's a lie.
Speaker A:That is not the truth.
Speaker A:We can afford a McDonald's tonight for tea if we so wish.
Speaker A:And I'm grateful for that.
Speaker A:So instead what I do is say, well, we do have the money for it, but it is quite expensive and I'm at the money where.
Speaker A:Where paying for driving lessons.
Speaker A:So I'll explain to them that I'm putting a lot of money aside for driving lessons that we can get a car so we've got bigger income outcome even.
Speaker A:And I will say how unhealthy it is as well and that I'm working on my health and I have a.
Speaker A:I treat them like adults and just be honest.
Speaker A:And it's interesting that if I just go, no, can't afford it, they might whine about it or complain and be like, oh, McDonald's but if I explain it to them that way, actually they kind of accept it because they agree, they want the car as well.
Speaker A:Because they know that the short term, like, you know, short term impact of not having the McDonald's today versus the long term of having a car where we can go and do things, they.
Speaker A:They look at what's more of aligned with them and their vision.
Speaker A:They kind of throw out that idea of McDonald's.
Speaker A:So we want to do this when it comes to affordability in your business as well or in life.
Speaker A:So like, if something is important for your business growth, then you'll find a way to make it work.
Speaker A:So this is a statement you can say to yourself.
Speaker A:So if you're wanting to invest in something, a business coach, a course, a microphone for your new podcast, whatever that is, right?
Speaker A:I invested in that this month.
Speaker A:Instead of saying I can't afford to, it's thinking, how can I afford it?
Speaker A:And saying to yourself, if this is important for my growth, I will find a way to make it work.
Speaker A:Because I realize in some situations it really is not possible, people.
Speaker A:But how can you find a way to make it work?
Speaker A:And I actually had a client when I first started out, when I was a creative business coach, I had a membership.
Speaker A:I had a client come in there because she was curious.
Speaker A:She wanted to work with me.
Speaker A:She actually wanted to learn about email marketing, but she couldn't.
Speaker A:She told me she couldn't afford to sign up to my membership because her son's ADHD medication was expensive.
Speaker A:But I think they'd gone through private diagnosis.
Speaker A:And so she had to pay for his medication and it was expensive, but he needed it.
Speaker A:And so she just can't afford to be in my membership.
Speaker A:So what she did was she, at the time, I was doing a pound for a trial.
Speaker A:And I think it's something like one week, two weeks.
Speaker A:So she paid that pound.
Speaker A:I said to her, you know what, I really want to help you pay your pound, do the trial.
Speaker A:And then if, if you really can't stay, just leave, it's fine.
Speaker A:And she's like, are you sure I can do that?
Speaker A:Like you don't mind, that's taking the making.
Speaker A:I was like, no, no, no, it's absolutely fine.
Speaker A:And it was interesting what happened.
Speaker A:She came in, she.
Speaker A:And you know what?
Speaker A:I'm not, I'm not encouraging you to take advantage of people like that, but I wanted to help her, right?
Speaker A:She came in, she paid a pound, she did that training, she hung about a bit, she had a bit of Time.
Speaker A:So she had a look at the other stuff, she started asking questions and then she came back to her trial actually ended and I knew that she didn't want to stay, so it cancelled.
Speaker A:And then she came back to me the day after it canceled and she said to me, I can I stay, I really want to stay because I can't afford not to be in this membership.
Speaker A:She said what I've just learned and she told me, I've had a look at your other resources as well and it's so valuable, I can't afford not to be in here.
Speaker A:And what happened was she went from not being able to afford this membership, which I think was 30 quid at the time, to becoming a full member.
Speaker A:She then went on to do my program, which is my signature program, it's called Foundations now, but it was called Creative Collective at the time she did that.
Speaker A:And then she went on to do one of my masterminds as well.
Speaker A:So it's interesting how she went on from not being able to afford this 30 pound membership to looking how can I afford this?
Speaker A:Because she realized that it was important for her growth so she found a way to make it work.
Speaker A:And she actually said later on, like, she's so bad.
Speaker A:Like she came to work with me because had she have made the decision to stick to that belief that she can't afford it, she wouldn't have then implemented the income streams that she has now and got to where she's got to today.
Speaker A:And she said she was so grateful for herself in making that decision.
Speaker A:And I love that.
Speaker A:And it was such a nice, such a nice thing to see.
Speaker A:So affordability.
Speaker A:Now ask yourself, is this really the case?
Speaker A:I remember for me, when we were saving for our wedding, I was like, realistically, we can't afford a wedding so we cut out takeaways.
Speaker A:Like I can't afford the wedding, so I'll cut out takeaways.
Speaker A:Because again, short term pain for long term gain.
Speaker A:Like what I get rid of now and I'm not getting that instant gratification from will give me that long term thing like.
Speaker A:And looking back, like you don't remember the takeaway that you had, what you ordered, how it tasted, you don't remember that, but you do remember the wedding and how that felt to have your hair done, your makeup done, wear that big dress, how it felt to get all those pictures and those memories and how and dance and all of that.
Speaker A:But I could not tell you like full description of the last takeaway that I had.
Speaker A:I can't Even remember the last time I had to take away, I think it was about a week ago, who knows?
Speaker A:So it's really interesting.
Speaker A:I feel like this master class has become a whole.
Speaker A:I mean this podcast has become a whole master class, but it's really important.
Speaker A:So this is a long one.
Speaker A:I do apologize, but stick with me.
Speaker A:We are on the final mindset shift and this one is from I don't know how to I can learn how.
Speaker A:So this is about if you, this is anything, if you don't know how to do something in your business, literally reframe it into I can learn how.
Speaker A:Like I've already said today, you learn from experience, you learn from doing.
Speaker A:So just do the thing, stop being afraid and do the thing.
Speaker A:And this is a mantra that you can say to yourself, I am resourceful and I can figure anything out with the right support and action.
Speaker A:And it's true.
Speaker A:And we do have, I think I shared this in the last episode, actually.
Speaker A:We have so much available to us now.
Speaker A:YouTube, Google, all these online, these systems, these things that can help teach us for free.
Speaker A:There's so many blogs out there, there's so many videos out there.
Speaker A:You can learn the thing.
Speaker A:And there is a difference between like learning it for free and paying for that support because you, you get that direct support.
Speaker A:However, this is where I started.
Speaker A:I started by reading the blogs, watching the free videos, implementing it.
Speaker A:Because if I implemented those things for free, then I started making the money.
Speaker A:So I was being revolt resourceful, figured it out, then I could invest in the right support and take action on that.
Speaker A:And that's exactly what I did.
Speaker A:So if you're saying to yourself, I don't know how to implement a success, a successful strategy if I don't know how to get more clients, if I don't know how to add in another income stream, sell out a course, whatever the end goal is referring your mindset into, I can learn how we go and do it, take action on it.
Speaker A:So I want, I want to follow up, finish off with like a question.
Speaker A:I want you to think about which of these 13 mindset shifts feel like the biggest shift for you right now.
Speaker A:I am going to recap them.
Speaker A:So we've got the chat GPT10 which was I have to work hard to succeed reframed into I need to work smart to succeed.
Speaker A:I need to do everything myself.
Speaker A:Reframed into I can delegate and leverage support.
Speaker A:We've got sales fields, pushy into sales and act of service.
Speaker A:And then there's, I'll wait until everything is perfect.
Speaker A:Reframing to I'll take action and improve as I go.
Speaker A:We have I can't charge that much to I provide value that justifies my price.
Speaker A:Failure is the end into failure is feedback.
Speaker A:I need more followers to be successful into I need more aligned clients.
Speaker A:Marketing is just posted on social media insert marketing is building relationships from I have to say yes to every opportunity to I can choose what aligns with my vision and the final chat GPT10 it's I'm not ready into I'm ready now and then my mindset shifts for success are I don't have enough time reframed into I make time for what matters from I can't afford to into how can I afford to or if this is important for my growth, I will find a way to make it work and from I don't know how to I can learn how so there 13 mindset shifts for Running a Successful Business My final thought for you is to help with your strategy, your sales and your systems to start implementing inner work on a regular basis.
Speaker A:Make it a strategy to do the mindset work first and foremost because that will get you the sales.
Speaker A:Have these mindset mantras in mind when you are selling and have a system that keep these positive mindset shifts in your mind when you're doing the things that you need to do to grow your business.
Speaker A:I hope you've enjoyed this episode.
Speaker A:It has been a long one I got so into that really went deep into each of those storytelling just love love sharing the knowledge on what I do.
Speaker A:But if you did enjoy it please please follow subscribe, Rate the show and share it.
Speaker A:Show the love because I'd love to get this out to more people and help more people.
Speaker A:Like if we can reframe people's mindset shift people's mindset that that would be amazing and I will see you in the next episode.
Speaker A:Bye for now.
