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Mastering Marketing: Key Strategies to Grow Your Business and Boost Sales
In this episode, Dani discusses the ultimate business success blueprint, focusing on the importance of sales systems, strategy, and financial habits. She emphasizes the need for smart investments, building financial confidence, and practical steps to increase profit. Dani also invites listeners to join her community for further support and resources.
Queens Connection Club
www.queenofbusinessorganisation.co.uk/connectionclub
Business Fundamentals Book:
www.queenofbusinessorganisation.co.uk/books
Organised Business Toolkit:
www.queenofbusinessorganisation.co.uk/toolkit
Podcast created by Dani Louise Smith, the Queen of Business Organisation using Riverside and captivate.fm
*some links featured in this episode are affiliate links and I may be paid when you make a purchase via my link.
Mentioned in this episode:
Joint the Queens Connection Club
If you’re ready to create more sales, more clarity, and more ease in your business, click the link and join us inside The Queens Connection Club today! www.queenofbusinessorganisation.co.uk/connectionclub
Transcript
Hello and welcome to the final episode that is based on one of the chapters of my book.
Speaker A:So the last chapter, I believe was Marketing Master.
Speaker A:And there's a lot I want to cover in terms of this episode.
Speaker A:So for me to manage to.
Speaker A:Oh, I shared in last episode I used my timer, so I've just set my timer.
Speaker A:But to manage to share this in 20 minutes, let's see if I can do this because there's a few things I want to cover.
Speaker A:So today we're talking mastering marketing.
Speaker A:So covering the key strategies to grow your business and boost sales.
Speaker A:So I want to talk to you about marketing, of course, but I want to also talk about the foundations of a strong marketing strategy, marketing strategies that drive growth and sales, turning engagement into sales.
Speaker A:And then I want to end with a motivational takeaway as well for you as well.
Speaker A:So I've got some notes here that I'm using for this episode.
Speaker A:So let's just get right into it.
Speaker A:Let's get right into it because I've got a lot to share.
Speaker A:So marketing is.
Speaker A:It's not just about posting on social media or running ads.
Speaker A:It's about creating connections, building trust and selling visibility into sales.
Speaker A:It's been visible, getting known people, knowing who you are, what you do, why you do it, what your mission is, aligning with your brand, relating to it and taking action.
Speaker A:That's it.
Speaker A:That is just it.
Speaker A:So today.
Speaker A:And breaking down the key marketing strategies that will help you to grow your business and boost your sales.
Speaker A:But I want you to do it without overwhelm because way too many entrepreneurs, business owners, freelancers, whoever you are, you.
Speaker A:I know that you often end up chasing your tail.
Speaker A:You play catch up and you get overwhelmed.
Speaker A:I get it.
Speaker A:I know, I know it happens.
Speaker A:So want to help you with that throughout this episode.
Speaker A:And this is because of my journey.
Speaker A:I want to do this because of my journey.
Speaker A:So when I built my first business, it took me ages to get it off the ground.
Speaker A:This business, not as much, but I've built it through social media marketing.
Speaker A:I love that.
Speaker A:I find it very, very easy most of the time.
Speaker A:Sometimes it can have its challenges, but it's free.
Speaker A:It's a free method of marketing and I love that.
Speaker A:I also love email marketing and automation.
Speaker A:Absolutely love it.
Speaker A:It's brilliant.
Speaker A:It's worth its weight in gold and that can be done for free as well.
Speaker A:But at some point you may have to invest to.
Speaker A:To grow that as well and scale.
Speaker A:But it's something that has definitely made its impact in my business journey.
Speaker A:In terms of the growth and in terms of boosting sales as well.
Speaker A:Because without the platforms that I use, the tech that I use, the systems that I have in place, mostly through Kartra, to be honest, which is my all in one platform where my website's hosted, all my email marketing is done.
Speaker A:Like my calendar to book with is on there.
Speaker A:Everything, everything's on there.
Speaker A:So it just keeps it easy, keeps it nice and easy.
Speaker A:And yeah, it's all being built through that, through automation.
Speaker A:Having that website, having that system in place and social media and a little bit of podcasting, of course, going big on the podcast right now.
Speaker A:But yeah, it's all been through that or else and networking, but that's another like visibility strike, getting yourself out there.
Speaker A:But I love networking as well.
Speaker A:And that is what I've done.
Speaker A:That is what I've done to build my brand.
Speaker A:I've used social media, email marketing, networking, business events, go to business events, and now podcasting.
Speaker A:I do have a YouTube channel, but that is nothing to write home about.
Speaker A:But I do have it.
Speaker A:It exists.
Speaker A:And the biggest struggles I see business owners facing with marketing is first of all, inconsistency and a lack of strategy.
Speaker A:So if you're not being consistent, then how do you expect the sales to be consistent as well?
Speaker A:So that's the first kind of point I want to touch on.
Speaker A:But back that with a lack of strategy, then you have no path where you have no sense of direction to follow in order to get the results that you want.
Speaker A:And a lot of the time it's just down to clarity.
Speaker A:There's no strategy because you may not be clear on what it is that you need to do, how you need to do it.
Speaker A:And maybe it's actually knowing, like knowing the how it can be learned.
Speaker A:It can be learned.
Speaker A:Strategy can be learned.
Speaker A:Everything you can learn I did many other business owners out there.
Speaker A:We all started not knowing what to do.
Speaker A:We all started inconsistent.
Speaker A:And this is a common problem.
Speaker A:Another thing is not knowing where to focus.
Speaker A:So a lot of the times you may see one strategy shared, you may see another strategy, you may see a newer thing that you know because everybody's always telling you the new, the shiny thing that they have that's going to boost your sales and it can really suck you in.
Speaker A:And it means that you're not, not, you're not sure where to focus.
Speaker A:You might have me to telling you that you should have email marketing in place, which you should by the way.
Speaker A:Just saying.
Speaker A:But you might have me telling you that.
Speaker A:But then Another business coach or mentor might be telling you all about podcasting and then you might have another one that's saying, you know the thing that's going to make or break Your business is YouTube and you just kind of get lost with where should you focus.
Speaker A:And so what actually happens is you get into procrastination because you, you, you've not got clarity.
Speaker A:You're not able to focus because there's so many options and it creates overwhelm but also it creates paralysis so that you're actually not doing anything and, and sometimes you're juggling and when juggling too many things you drop the ball and so focus just doesn't happen.
Speaker A:So I think for I believe focus comes with clarity.
Speaker A:So definitely working on that will help.
Speaker A:And then struggling to actually turn engagement into sales.
Speaker A:So some people have engagement, they've grown an audience, get loads of engagement people.
Speaker A:And I've heard this before, engagement's great.
Speaker A:But Danny, no one's buying.
Speaker A:And often if people are not buying, the reason you've got the engagement but not the sales is because the people that are engaging are not your ideal client or there's a mismatch in your messaging.
Speaker A:So these are things that you really need to think about.
Speaker A:If this sounds like you, it's things that you need to think about.
Speaker A:So to turn that engagement into actual, actual sales need better call to actions, need messaging that sells your offer and when I say sells it, it needs to align with, it needs to actually market a message behind your brand like what your brand stands for, what you do, why this exists, why what the benefits are.
Speaker A:The features cover all of those basis in things that you're doing.
Speaker A:So I'm going to talk you into, take you into the foundations of a strong marketing strategy.
Speaker A:Now these things I actually teach in my program which is called Foundations.
Speaker A:It's my signature group program where you come into a community and I teach you all of it.
Speaker A:I love it.
Speaker A:This, I've, I've run this since day one of becoming a business coach and mentor.
Speaker A:It used to be called Creative Collective.
Speaker A:When I was a creative business coach, I freezamped it and now it suits service based businesses and I've had more people go through this than anything else I've ever sold.
Speaker A:And I've also had the business best results from this as well.
Speaker A:And I'm going to share with you some of the things that we talk about in there to help you with the foundations of your marketing strategy.
Speaker A:The first one is knowing your ideal client.
Speaker A:Again, coming back to that clarity Knowing who it is that you want to work with, because it is a choice.
Speaker A:You don't just have to work with anyone, it's choosing who you want to work with.
Speaker A:But knowing them, knowing them inside out is so, so important.
Speaker A:And then the second part of that is understanding their pain points, desires and behaviors.
Speaker A:All of that matters because when you understand this, you can then market to them.
Speaker A:You can take strategic action that gets you in front of these people.
Speaker A:You can create that visibility strategy, you can create that nurture strategy, you can create the sales strategy once you know and understand who they are.
Speaker A:So when you know the pain points, you can put content out there that talks to their pain points and helps them show that there's an option, there's a way, you know, through that.
Speaker A:Talk to their desires.
Speaker A:Knowing their desires, you have to know what it is that they want, that they dream of, that's their big goals, to be able to talk to that.
Speaker A:And then knowing their behavior as well, their, their buying behaviors, what triggers them, what you know, what makes them tick, like what gets them motivated.
Speaker A:Knowing this again allows you to help sell because if you know their behaviors, you can create content that helps them act and take action.
Speaker A:But also it's about knowing what is going to get them results so, and how they work best as well.
Speaker A:So you can mark it to that.
Speaker A:And with knowing all of that, it's about creating messaging that's been speaks directly to those people.
Speaker A:That is all that messaging is.
Speaker A:And when I talk about messaging, I always have this in mind because once I was talking about it on a live training and someone said why I don't like getting in people's inbox.
Speaker A:And I'm like what are they talking about?
Speaker A:And I realized they thought I was talking about sending messages to people.
Speaker A:That is never what I'm talking about.
Speaker A:I'm talking about brand messaging.
Speaker A:It needs to speak directly to your ideal client.
Speaker A:So it's knowing who they are and knowing who you are and combining the two to create a brand message and position yourself as the go to person.
Speaker A:So this means that you are standing out in a crowded market.
Speaker A:So if you imagine a crowd and this has a happened at an event I went to a few weeks ago, I was at an event.
Speaker A:There's a room like lots of people were in like blacks, grays, browns, darker colors.
Speaker A:And then you've got me in a bright pink shirt.
Speaker A:Stand out in the crowd.
Speaker A:How can you stand out?
Speaker A:I mean you don't actually physically have to wear a bright color.
Speaker A:But thinking about how your message Positions you to stand out against all the other people that do what you do.
Speaker A:There is a ton of business coaches out there.
Speaker A:My clients could go to anyone.
Speaker A:But there is a reason that they come to me.
Speaker A:Often the most common things that people come to is I help them get clarity.
Speaker A:I make things super, super easy.
Speaker A:And because I'm a normal person and I'm down to earth and they love that.
Speaker A:But they don't want to be going to someone who is walking around with designer handbags, maybe flying first class and traveling all the time that they feel that they can't actually speak to.
Speaker A:So they come to me.
Speaker A:And to be honest, that'll probably never be me because I don't like traveling all the time because it's just horrible.
Speaker A:It's not nice.
Speaker A:Packing and unpacking, not fun.
Speaker A:I don't even like traveling.
Speaker A:Like, I get seasick, I get motion sick.
Speaker A:It's not fun.
Speaker A:So obviously that's never going to be the reality.
Speaker A:And when people know this, they come to me for that.
Speaker A:So it's about you as well.
Speaker A:Like what do you what what makes what about you?
Speaker A:Your personality, your brand stands out against everybody else that does what you do.
Speaker A:And that's where you come into crafting a unique value proposition.
Speaker A:In simple terms, what makes you different?
Speaker A:People call this different things.
Speaker A:So there's usp, which stands for unique selling point or uvp, which is unique value proposition.
Speaker A:The both the same thing.
Speaker A:And simply put, it's just what makes you different.
Speaker A:And what makes you different is you.
Speaker A:So it's about how you can talk about that.
Speaker A:So I'm going to use myself as an example.
Speaker A:There are many business coaches out there.
Speaker A:But what makes me different is I have the understanding of other send parents who are building a business.
Speaker A:Most of the time it might be they're doing this because they can't work a typical 9 to 5 job and they want to make money or they have a passion for something and they want to sell it or you know, whatever around their family.
Speaker A:And because of that, I understand what it's like to be in that position.
Speaker A:However, what makes me different is I have not I've built a business regardless of the circumstances I face really lean into resilience because that I believe is my superpower alongside organization and that is my value proposition.
Speaker A:That makes me different.
Speaker A:The organization which actually most people with ADHD who are neurodiverse struggle with, that actually is my strength and helps me especially with my business.
Speaker A:And that I've done this alongside the challenging circumstances I face with neurodiverse children, husband with disability, and that I've managed to not be.
Speaker A:Not I've survived, not just.
Speaker A:Right, thrived and survived, if that makes sense.
Speaker A:So yeah, I've thrived, not just survive.
Speaker A:That's what it is.
Speaker A:So I have made this business happen regardless of like whatever I've faced.
Speaker A:And I'm quite proud of that.
Speaker A:And that makes me different because a lot of people, to be honest, do give up.
Speaker A:They give up at the first hurdle and that's what makes me different.
Speaker A:So I can teach people the mindset you need to adapt, that resilience.
Speaker A:You need to adapt backed with the strategy to be successful in your business.
Speaker A:So that's why people will come to me.
Speaker A:That's my unique proposition.
Speaker A:So think about what your thing is that makes you different.
Speaker A:Content that connects and converts is the next one.
Speaker A:So obviously with social media, you need to be putting content out there, not social media like strategy in general.
Speaker A:Content is everything.
Speaker A:Whether it is social social media or whether it's email marketing, whether it's your website and you're using website or blogs through SEO, whether you're doing, you know, using Pinterest, whether you're using platforms such as YouTube, podcasts, whatever it is that you do, it's all creating content.
Speaker A:So you need to create content that connects with people and converts.
Speaker A:Hence why in my podcast episodes I often mention some of the things that I sell with without selling them.
Speaker A:In this episode alone I have mentioned.
Speaker A:Have I mentioned a client?
Speaker A:I think I think I did.
Speaker A:But I've all I've mentioned my foundations program.
Speaker A:So I've talked and I've also talked about my specific uni unique value proposition because that will connect with those of you that listeners that are in a similar situation.
Speaker A:And you also want to succeed in business.
Speaker A:You want to make more money, you want to get sales, you want to save time.
Speaker A:All, all of those things that I can help you with.
Speaker A:And it converts when you're strategic about it.
Speaker A:So take the content and be strategic with it.
Speaker A:All of my pieces of content have a call to action.
Speaker A:Whether that is just to generate engagement, to get you talking and you know, boost the post or whatever, or whether that's to get you in my inbox and buying from me, or whether it's to click a link, whatever that is, there's always going to be a call to action.
Speaker A:Hence why on this podcast there is usually links in the show notes.
Speaker A:So you can go and check out the resources that I have for you.
Speaker A:So definitely think about how each piece Content you create connects with your ideal client and converts in some way.
Speaker A:Conversion is not always just about the sale.
Speaker A:Sometimes it's capturing them on your email list and getting them, getting their email address.
Speaker A:Sometimes it's about getting them to engage, whether that's sending you a message or commenting on a post.
Speaker A:So think about how each piece of content does that.
Speaker A:It is such a fundamental part of your marketing strategy is getting that connection to convert.
Speaker A:Storytelling and authenticity are going to be your best friend.
Speaker A:Storytelling is amazing.
Speaker A:I've told stories throughout this podcast.
Speaker A:I think every episode I've told a story because it helps to, for you to understand what I'm talking about.
Speaker A:So if you can do the same thing for your audience and your clients, then great, go and do it because it's going to help to show you to show your clients that you have the experience, have the knowledge, have worked on these things, these things that you're talking about before and you are the go to person for them.
Speaker A:And then authenticity is so important.
Speaker A:You will not believe the amount of times I have.
Speaker A:I always seem to have this eye for catching people who are not authentic.
Speaker A:I seem to discover a lot of things I have in the years anyway.
Speaker A:I find out information and things.
Speaker A:People tell me stuff as well.
Speaker A:Sometimes it might not be true, it could be rumors, you never know.
Speaker A:I do take some things with a pince of chalk, a pinch of salt, but, but authenticity is really key.
Speaker A:So what I mean by this is do what you say you're going to do.
Speaker A:Obviously no lying.
Speaker A:I'm just being honest.
Speaker A:And having, taking responsibility, I think is the biggest thing.
Speaker A:Nothing more authentic than actually like the message you put out there backing that up.
Speaker A:So for example, if I put the message out there, which I do, I talk about the.
Speaker A:When you work with me, it's not just about the work we do on the session, it's about what we do in between the session.
Speaker A:And I love that because the messages, the auditing that I do between sessions actually can be more powerful than when we get on the zoom call.
Speaker A:And I do love that.
Speaker A:And so I share that.
Speaker A:But if I shared that and then you came and worked with me and then that wasn't happening, like you messaged me and you got no reply, then you think she hasn't done what she said she has, she's just not, she's not who she says she is and you just lose trust.
Speaker A:So we don't want to lose that trust with our audience.
Speaker A:So authenticity is key to keeping, to building and keeping that trust.
Speaker A:And finally it's important to be clear and consistent because if you're not clear, your audience ain't clear.
Speaker A:They're not gonna buy.
Speaker A:So clarity is super, super important in all of these things that I've shared.
Speaker A:In fact, all of these 10 episodes that I've shared that have been based topics based on chapters of my book Business Fundamentals.
Speaker A:They are.
Speaker A:Yeah, they're topics that you need to have so much.
Speaker A:The first one is just about clarity, but all of it, all of it needs clarity.
Speaker A:So you need to be really, really clear on all of it.
Speaker A:Because without clarity, nothing happens.
Speaker A:Nothing happens.
Speaker A:You could be taking action.
Speaker A:And yeah, there is such a thing as taking messy action, which I'd always recommend.
Speaker A:Lisa Bean says, do your first, first version because you know everything is not going to be perfect the first time you put it out.
Speaker A:And that's so true.
Speaker A:But it doesn't mean that we should put it out there and not work on things and not improve them.
Speaker A:It definitely makes a difference to do that.
Speaker A:Okay.
Speaker A:Marking strategies that drive gross and sales.
Speaker A:So choosing the right marking channels are really, really important.
Speaker A:I talked about this in the social media episode.
Speaker A:If you've not seen it, if you don't listen to it, go backtrack and find that one on whatever platform you're choosing to listen to this on.
Speaker A:But choosing the right marketing channels is so important.
Speaker A:It's got to be the right marketing channel for you to find and connect with your ideal client.
Speaker A:So again, like looking at social media, what platform works best for your business?
Speaker A:Email marketing.
Speaker A:So building a list of nurturing leads on there, networking and collaboration.
Speaker A:So leveraging partnerships to expand your reach as well.
Speaker A:And then, you know, working on all of that within, like I shared on my journey, that really helped me.
Speaker A:And then actually the taking the power of visibility and being consistent with it, so showing up consistently without burning out.
Speaker A:So again, referencing some of my older podcast episodes, content banking.
Speaker A:So you're banking loads of content together, saving it to repurpose and, you know, get the benefit of that is so, so important.
Speaker A:So think about that.
Speaker A:Repurposing content across different platforms saves you so much time.
Speaker A:So, so important.
Speaker A:Working on your mindset as well.
Speaker A:So even though it's not a strategy, making on your mindset is a strategy.
Speaker A:It's a strategy to making sure that you continue to drive growth and sales.
Speaker A:So working on that, it just going to serve you well.
Speaker A:It's not going to do any harm because sometimes you might come up against some blocks, you might feel icky, feel salesy.
Speaker A:Usually the Often the words that come up.
Speaker A:So if you're feeling like that, do something to, to move past it so that you can continue to drive growth and sales rather than just staying stuck.
Speaker A:You don't want to become stagnant.
Speaker A:Building trust before the pitch as well.
Speaker A:Now this is so important actually at this.
Speaker A:Be listening to this in 10 weeks.
Speaker A:No, you won't.
Speaker A:In 10.
Speaker A:No, not even.
Speaker A:I'm trying to think of when you'll be listening to this.
Speaker A:I'm trying to think, okay, my podcast at the time of recording this, my podcast releases in two days time, but this is the 10th episode, so this will be 12 days.
Speaker A:So nearly two weeks from when I've recorded this, you'll be listening to this.
Speaker A:And actually I'll still be doing this.
Speaker A:That's okay.
Speaker A:But I'm at a period right now where I want to build more trust with people, especially online, who are consuming my social media.
Speaker A:Even people that I've met from networking, when they come and follow me, I want them to see my content and build trust in what I do and that I can help them.
Speaker A:So I'm going to lead with lots of value based content.
Speaker A:I'm going to be giving freebies away, like I'm going to be creating and giving freebies.
Speaker A:I'm going to get in people on my email list.
Speaker A:I'm going to be building trust through nurturing and the podcast is going to do that because I'm just delivering lots of value through that and I'm doing exactly what I say and I'm repurposing these podcasts into content I can use on social media.
Speaker A:Why not?
Speaker A:These are golden nuggets throughout all of these.
Speaker A:So I'm doing that.
Speaker A:But I'm building loads of trust.
Speaker A:So I'm working on, I'm always visible, but I'm continuing to work on that visibility and building trust through my content so that people get to see who I am and what I do and why I do it.
Speaker A:So that then in six months time, when I do my signature program again, when I launch that, then people have already followed me for a long time, They've got that trust and it's going to be a no brainer.
Speaker A:It will be a no brainer.
Speaker A:This office is going to be amazing.
Speaker A:So that basically before I pitch this program, people have already built trust in me.
Speaker A:You might have dipped your toe into the membership and so you've got that experience of what it's like to work with me so you can take it further and work with me on a deeper level.
Speaker A:Level should you wish to.
Speaker A:So, yeah, that's all the things that I'd say cover driving sales and growth and then turning engagement into sales.
Speaker A:So to do this, you want to build a community, not just an audience.
Speaker A:This is where the community are getting to know you.
Speaker A:They get to know each other.
Speaker A:Because when you do that, people talk about you in their circles and it spreads word far and wide.
Speaker A:So you don't just want an audience of people, you want a community behind you that are going to cheerlead for you, going to support, support you gonna engage with your content.
Speaker A:It makes a lot of difference.
Speaker A:Because if you're building a content, if you're building a community, then these people are not just sitting and listening and watching, they're actually going to start engaging.
Speaker A:So if you want to turn engagement into sales, you need to encourage that engagement through building a community.
Speaker A:And engagement matters more than your vanity metrics.
Speaker A:And what I mean by this is the actual engagement isn't always just comments on a post.
Speaker A:It sometimes is messages in the inbox.
Speaker A:It's your open rate on your emails, it's your conversion rates.
Speaker A:It's things like that that matters more than the vanity metrics of how many likes and how many followers you've got.
Speaker A:Because sometimes people become a client, they might not even follow you.
Speaker A:So engagement matters more than your vanity metrics.
Speaker A:A lot of the time people believe that because successful, to make a lot of money, to make a lot of sales, you need to hit like 10k followers.
Speaker A:That is not true at all.
Speaker A:In fact, when I launched this business, I was first a creative business coach before I became the queen of business organization.
Speaker A:And on day one, I got five clients.
Speaker A:I had no audience at all, sort of.
Speaker A:I did have people behind me who'd followed my journey in my craft business.
Speaker A:So I guess you could say I did have an audience, but I did not have an email list, I did not have a Facebook group, I didn't have a community in one place that were following me for this thing.
Speaker A:But I still managed to get those five clients on day one.
Speaker A:This is because it's not about Planetary metrics, it's about the engagement.
Speaker A:What I did was I actually ran a free challenge type thing.
Speaker A:I went live and taught and saw my membership and saw those people come and bought from me because they were engaged, they were listening and they were eager to learn more.
Speaker A:You also need to build strategies to build relationships and trust in order to turn engagement into sales.
Speaker A:So if you get an engagement and you want to transfer that into money in Your bank.
Speaker A:Then obviously you need to build relationships and trust with people, because people buy from people they like, they know and they trust.
Speaker A:It's just as plain and simple as that.
Speaker A:But also in order to do that, to build that trust, you'll need to nurture leads.
Speaker A:And you can do this with having simple sales systems.
Speaker A:So if you're not in my world and you want to learn how to implement simple sales systems, then come and get in my world, because I give you the tools and the resources to do just that.
Speaker A:And literally, email marketing is one of them.
Speaker A:It's a simple sales system.
Speaker A:It's a resource you can use to bring people on your email list, nurture them and sell to them.
Speaker A:It's, that's it, all you need to do.
Speaker A:And that's how you move people from being a follower into being a client.
Speaker A:So thinking about that customer journey from follower to client is exactly what's going to turn engagement into sales.
Speaker A:Because you want to get your followers following you before their followers.
Speaker A:So cold people who don't know you are following you, getting them engaged and then building that desire so they become a client.
Speaker A:Obviously this is not going to happen for every single follower you get, but it's about filtering loads of people into your world to funnel out those juicy, dreamy clients at the end.
Speaker A:And think about how when you're doing this, you have DMS, emails and free raw resources in the buyer journey.
Speaker A:So I've just shared with you my plans of over the next six months, I'm really, really going to lean into giving loads of free stuff away, delivering loads of value on my content.
Speaker A:I'll still be selling a bit, but I'm gonna just lean into giving value and give lords away so that I am nurturing people, building like no one trust and taking people on a journey so that then when the offer comes, it will sell itself.
Speaker A:So that's what you want to do, create offers that sell themselves through everything that you've worked on.
Speaker A:But while you do that, you want to make sure that your office suite is clear and that what you've got in that is positioned for the right audience.
Speaker A:So whenever you're selling a service, it needs to be positioned in front of the right people.
Speaker A:This would be right for the people that are in your world because if there's a mismatch, no matter what you say, no matter what you do, those people are not going to buy.
Speaker A:So it's really important that what you're selling is actually for the audience that you've got or the community that, that you've got.
Speaker A:So think about that and be mindful of that as well.
Speaker A:And then finally, to turn engagement into sales, think about pricing and messaging that converts because you can get loads and loads of comments, likes and all of that and get that engagement, but it only converts into sales if you work on the price point and the message that's going to get them.
Speaker A:Clicking the link and buying or dming, you are like, can I join?
Speaker A:Can I buy the thing?
Speaker A:So if you want to get them to take that action, it all comes down to the pricing and the messaging that will convert.
Speaker A:And if you want to work on some magnetizing message, then I held a branding, branding, messaging, marketing master class inside my Queen's collection club on 28 February this year.
Speaker A:And in there I did a master class and you got a workbook that helped you work on messaging so that you can magnetize clients to you like.
Speaker A:And I love that, I love this method that I came up with.
Speaker A:So if you want to check that out, come and join us in there.
Speaker A:So my final thought is I want to end with a bit of a motivational takeaway and that is that marketing doesn't have to feel overwhelming when you focus on the right strategies, show up consistently and build real, real collection.
Speaker A:Can't even speak.
Speaker A:You can tell I've done loads of podcasts today.
Speaker A:Let me try that again.
Speaker A:Marketing doesn't have to feel overwhelming.
Speaker A:When you focus on the right strategies, show up consistently and build real connections, your business will grow and your sales will follow.
Speaker A:So in simple terms, when you're thinking about your business as a funnel, what you put in the top of the funnel is really, really important.
Speaker A:Focusing a high amount, percentage and amount of time on that is what's going to be the thing that makes the sales funnel follow.
Speaker A:Which is exactly why I've just shared with you what I'm going to be doing for my business.
Speaker A:Leading with value, giving away some freebies to grow my audience, grow my email list.
Speaker A:So yeah, that's what I'm going to be doing.
Speaker A:So come and check all of that out on my social media, be a part of that journey.
Speaker A:See what I'm going to be giving away because there's going to be lots of resources because I love resource and see what happens.
Speaker A:See what magic could create for your marketing strategy to grow your business and boost your sales, but also to really, really, really improve the sales that you bring in your business, improve your strategy and give you the systems that are going to save you time, because that's what we're all about in here in this podcast for your service based business.
Speaker A:Thank you so much for spending.
Speaker A:If you've joined these last 10 episodes and been listening to them.
Speaker A:Thank you, thank you, thank you, thank you.
Speaker A:I'm so grateful for that.
Speaker A:If you at any point have shared any of them as well.
Speaker A:Grateful for that too.
Speaker A:If you've rated, liked, subscribed and done all of this, those things, I'm very grateful for that as well.
Speaker A:I do appreciate those of you that do.
Speaker A:Make sure you do tag me if you share on social media, but if you have and you've listened to these 10 episodes then amazing.
Speaker A:Let me know if you've been implementing.
Speaker A:Let me know if you've got any results because I would love to hear what you've been up to.
Speaker A:Share it on social media and tag me and I'll reshare that so people can see what you've been up to as well.
Speaker A:Because it gets your business visible and your business scene and I'm all about collaboration.
Speaker A:I will see you in the next episode, which I'm debating whether I bring a guest on or I go into a solo episode because from here on out I'm gonna have at least one guest every week.
Speaker A:But I have got some ideas and tricks up my sleeve of things that I want to do for future episodes as well.
Speaker A:But if you do have any suggestions, send me a message on social media or if you're on my membership, let me know.
Speaker A:Cuz you guys get to decide the future of the podcast.
Speaker A:Let me know and I will see what I can do to help you with your strategy, your sales and your systems in your business so that you can make more money and save more time and grow your business and be the success that you deserve and desire to be.
Speaker A:I will see you soon in the next episode.
