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Launch Your Signature Program & Attract Dream Clients
In this episode, Dani discusses the essential steps to launching a signature program and attracting dream clients. She emphasizes the importance of preparation, defining the transformation, structuring the offer, pricing with confidence, building hype, choosing the right launch strategy, and selling with confidence. Dani also invites listeners to join her program, 'Launch with Dani', which offers guidance and support for successfully launching a signature offer.
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Podcast created by Dani Louise Smith, the Queen of Business Organisation using Riverside and captivate.fm
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Transcript
Welcome to this episode about launching your signature program and attracting dream clients.
Speaker A:So I wanted to do this episode as I was thinking, like, what does.
Speaker A:What do people need?
Speaker A:And actually, I'm talking on a subject that I need.
Speaker A:And so if I need it, everybody else in business is probably going to want and be interested in this as well.
Speaker A:But also the reason I decided to focus on this is because at this moment in time, I am doing something I've never done before, and I'm going to spend six months working on a launch.
Speaker A:So I've not done a live launch for over about a year and a half.
Speaker A:And the reason is, is because live launching can burn you out if you let it.
Speaker A:And I know my past mistakes, and I've reflected on that.
Speaker A:And it is that, first of all, I didn't clear my diary during the live launch so that I could have the time and space to do what I needed to do.
Speaker A:Because the thing is, when you're live launching, tech issues are potentially going to go wrong.
Speaker A:Or your inbox will have more messages, you'll have more engagement, which is all great, but you need to be able to respond to that and deal with that and fix anything if it's broke.
Speaker A:So if you already have a full diary the week of your launch, it's just not going to be great.
Speaker A:It's going to be stressful.
Speaker A:And we, we want it to be as easy as humanly possible.
Speaker A:So that is one of the things that put me off launching.
Speaker A:So now I know better.
Speaker A:I could do better, but also I'm a huge advocate of business organization.
Speaker A:Anyone in my world knows this.
Speaker A:And so the more you do in the beginning, the more you prepare, the easier the launch gets to be.
Speaker A:During launch week and actually learning from and watching some of the top mentors, strategists, and business coaches in the online space, I have actually seen people say that actually launch week is the easiest for them because they're just going with the flow of the launch because everything is prepared.
Speaker A:So maybe if you've not had a successful launch in the past or it's been too stressful in the past, the thing you need to focus on then is the making that ease happen.
Speaker A:So in this episode today, I want to talk about specifically launching in your signature program and attracts interim clients.
Speaker A:I have succeeded in this before, my foundations program, which I always say this because there's people that have followed me since I started out, but it used to be called the Creative Collective.
Speaker A:So back in the day, I launched the Creative Collective, which was a program that had 12 modules, which basically was great for startup businesses to get them going.
Speaker A:But a lot of people had already started, but actually had not put these foundations in place.
Speaker A:So we worked on these things step by step for their business.
Speaker A:And so I launched that.
Speaker A:It did extremely well.
Speaker A:At my first ever launch of it.
Speaker A:I got seven people.
Speaker A:Now, this is not millions, and I always say this just a disclaimer, but the reality is I'm not aiming to get millions, thousands of people into my programs because I want to be able to personally help each person on that program.
Speaker A:So seven for me was absolutely brilliant.
Speaker A:I launched it again and I think I had two people that time, which wasn't as great.
Speaker A:And then I launched it again and I think I had eight.
Speaker A:Eight people that time.
Speaker A:And then two years ago I did it, launched it Christmas, I tweaked it a little bit and I got 10 people on it, which was amazing.
Speaker A:I sold it out.
Speaker A:I was aiming for 10, but now I want to do things bigger and better.
Speaker A:I actually want to take 20 people through this program this year.
Speaker A: In: Speaker A:And then I think I'm probably going to be launching in spring next year based on the strategy I've come up with, which I've done a lot of research on.
Speaker A:So that is where I'm at.
Speaker A:And I want to take you on this journey with me.
Speaker A:So I'm giving you some insights during this podcast.
Speaker A:I'm going to talk you through launching your signature program and attracting your dream clients.
Speaker A:But I've got something to share with you at the end as well.
Speaker A:So I'm not gonna lie, I'm gonna sell something to you at the end of this episode.
Speaker A:However, it is an insanely great offer.
Speaker A:So you definitely want to gonna want to check it out.
Speaker A:And it's basically taking you this, on this journey with me.
Speaker A:But I'll talk about that the end of the episode.
Speaker A:So let's get into it.
Speaker A:So who is this for really?
Speaker A:I am talking to those who are coaches, consultants or service providers that are ready to package your expertise into a high value offer.
Speaker A:These are the clients that I work with.
Speaker A:These are people that have a skill and knowledge.
Speaker A:They want to package it into an offer, serve it to a group of people to help them.
Speaker A:That is what your course, your signature course, your program is going to do.
Speaker A:So if you're not really sure on what a signature program is, that is what it is.
Speaker A:It's delivering a high value structured program that delivers a transformation.
Speaker A:So the difference between a program versus one to one or courses and memberships is that your program is pretty much step by step.
Speaker A:My program, you could do any of the steps in any order.
Speaker A:To be honest.
Speaker A:It's all going to be great, it's all going to help you.
Speaker A:But so it doesn't have to be.
Speaker A:You must do step 1, 2, 3.
Speaker A:It can be in any order like mine is, but it's high value and it's a structure that people can follow and it delivers a transformation that's really, really important.
Speaker A:Whereas one to one, I know in my experience and from the coaching and mentoring I've had or the services I've bought into on a onetoone basis, it's usually tailored specifically to what you need at that moment in time.
Speaker A:So it doesn't always follow a structure.
Speaker A:Some people do follow a structure and that is fine.
Speaker A:So that doesn't always happen.
Speaker A:A course.
Speaker A:It might be something that's completely self study.
Speaker A:Whereas your signature program, I'm guessing you're probably going to want to run it live.
Speaker A:It gives more.
Speaker A:If you run it live, people can get so much more support from you.
Speaker A:And then a membership is normally something that you can dip in and out of.
Speaker A:So your course, once you're in it, you're in it.
Speaker A:It's a structured program, it delivers one transformation, whereas your membership probably doesn't.
Speaker A:You probably, your membership probably just gives your ideal clients lots of bits of different things that they need.
Speaker A:So that is the difference.
Speaker A:And this helps you to actually scale without burnout.
Speaker A:Because if you launch a signature program, what it does is first of all, it cements you as the expert in the area, in your niche of what you do.
Speaker A:And then it takes people on a journey, helps them get that transformation.
Speaker A:And the likelihood is that after that program they will continue to work with you.
Speaker A:This is what's happened in my experience and this is what I've seen because I'm doing research on this.
Speaker A:So when I sold my first program, Creative Collective, which is now called Foundations, I what happened was a lot of them finished that and they joined my membership.
Speaker A:A lot of people finished it and went and joined my masterminds and they did other things that I offered and I sold.
Speaker A:So it kind of, it gave them the step up the value ladder to be able to do more with me.
Speaker A:And I don't mean that in terms of let's just get people in so we can sell them more strategically.
Speaker A:Yeah, you want to get them A result, so they can work with you even further.
Speaker A:But it helps them, so it helps them get where they want to be.
Speaker A:So it bridges a gap between someone who wants one to one support with you, but they can't quite get there.
Speaker A:So it gives them the resources, tools and things they need to get there.
Speaker A:So this is what it does.
Speaker A:It also gives people an option to come and work with you in an affordable way, an accessible way.
Speaker A:So that can help you scale so you can serve more people without burning out, especially on a one to one basis.
Speaker A:And I see this a lot.
Speaker A:I've got a few clients I'm working with right now who have got are doing really well.
Speaker A:They're successful with loads of one to one clients.
Speaker A:But the thing is is they're burning out because they're doing one to one.
Speaker A:And we need this element of a signature program or something you can deliver to more people so you can help more people in less time.
Speaker A:And that's what it does.
Speaker A:So that's what we need to think about in terms of what a signature program is.
Speaker A:So let's talk about actually how to create and launch that signature program so that it sells.
Speaker A:The first thing is you need to define the transformation.
Speaker A:So this is the key word here.
Speaker A:If you don't define the transformation and take people on a journey, it isn't going to sell.
Speaker A:It needs to be one or two things that you are making a statement to deliver.
Speaker A:So that's the first thing you want to think about what problem does your program solve?
Speaker A:Because the reason people buy is for the transformation, not just for information.
Speaker A:So these days nobody is buying into knowledge.
Speaker A:They're buying into an experience.
Speaker A:They're invited buying into that person, personal support.
Speaker A:Because the reality is I'm going to talk, use my own courses as an example, my own program.
Speaker A:All of that information you can get online, you can Google it, you can YouTube it, you can go find it on blogs, you can go watch videos on it, you can ask chat GPT about it.
Speaker A:You can go and you can go get that information in books for free.
Speaker A:But why would I charge for a program of information that you can get for free?
Speaker A:Because the difference is actually the, the examples, the stories, the theory that I give is not going to be the same as AI or YouTube videos or resources that I give them for free.
Speaker A:And it's also when you consume that information, you want to get that personalized support.
Speaker A:Because if people, people can get it for free, why would they go buy into support?
Speaker A:It's because consuming just the information is not enough.
Speaker A:It's never enough.
Speaker A:And these days this is why people want to buy into a transformation.
Speaker A:Because they need that missing piece, that personal aspect of you being able to answer their questions, understand their situation and get and problem solve and give them a solution.
Speaker A:So as a service based business, you are offering that transformation, not just the information.
Speaker A:And that's what we need to think about in terms of how the program helps people.
Speaker A:And you want to think about how you can craft your program's unique value proposition or unique selling point.
Speaker A:Both means the same thing.
Speaker A:What is unique about your program?
Speaker A:Because there could be many, many other programs out there that offer a similar thing.
Speaker A:So what is unique about the one that you offer?
Speaker A:So I want you to think about that in terms of the signature offer that you are going to sell as well.
Speaker A:If this is something that you thought about or maybe you already have an existing offer and it's not quite got to the level that you want, it's not got the sales that you want, you want to bring in.
Speaker A:So the second thing to think about is structuring the offer.
Speaker A:So thinking about the format of it.
Speaker A:So is it going to be life coaching?
Speaker A:It depends on what service you're in.
Speaker A:So if you're a coaching or you're offering therapy, or you are mentoring, you're teaching, whatever it is that you're delivering, is that going to be live or is it going to be a hybrid?
Speaker A:Are you going to have a mix of both pre recorded and self study and a live element or is it going to be self paced?
Speaker A:What, what is that going to look like?
Speaker A:My advice around this is to deliver it live.
Speaker A:I know of people that have got signature courses that have delivered it live a couple of times and then they've made it completely passive and self paced.
Speaker A: , people are not right now in: Speaker A:I wouldn't myself either.
Speaker A:And one big insight is that a lot of neurodivergent people who buy things like this will not do it if it's not run live.
Speaker A:They need that accountability of showing up.
Speaker A:So think about your ideal client and where do they sit and how is that format going to suit them as well.
Speaker A:Think about the length and the modules that you're going to include.
Speaker A:So what is going to make sense for your audience?
Speaker A:It needs to think.
Speaker A:You need to think about your time management in this as well, but their time for consumption.
Speaker A:Like what's the work that they need to do in between the sessions.
Speaker A:What does that need to look like?
Speaker A:So think about that for your audience as well.
Speaker A:And then always think about bonuses and additional support.
Speaker A:So increase the value of this program.
Speaker A:What bonuses are you going to have?
Speaker A:What are you going to give?
Speaker A:What are you going to do to go the extra mile for the people that are going through your program?
Speaker A:So for example, I like to offer one to ones as bonuses.
Speaker A:They're really easy bonuses for me to offer.
Speaker A:Plus I know that if they've got those onetooms, people take them either before we start the program or they take it after the program to really delve into that one specific thing that they need.
Speaker A:And it's personalized to them and I love that.
Speaker A:So people do that and, and they get value out of that.
Speaker A:But what would your ideal client get value of?
Speaker A:So sometimes it can be something that doesn't require more work.
Speaker A:Even better if it, if it is something like that.
Speaker A:So think about what you are adding in step three.
Speaker A:So we've got step one, divine the transformation.
Speaker A:Step two, structure your offer.
Speaker A:And step three is price with confidence.
Speaker A:So you want to stop under pricing and position your program as the premium.
Speaker A:Price it based on the result, not just the time.
Speaker A:Way too many of us think right, how many hours is it going to take to deliver this?
Speaker A:And then we set an hourly rate on it.
Speaker A:You want to position it from the transformation that people are buying into the transformation before they even know the price.
Speaker A:They're sold before they know the price.
Speaker A:If you can do that with your dream clients, then you're on to a winner.
Speaker A:So think about pricing based on the result, not just the time that you're going to be spent delivering this program because you're doing yourself and them a disservice.
Speaker A:You want to help them to see the message behind it, to see the transformation.
Speaker A:So you need to price based on that as well.
Speaker A:And then think about the different pricing models.
Speaker A:So you might do.
Speaker A:If it's the first time you're running a program, you might do bet bet beta pricing, is it called or better pricing?
Speaker A:I always say it wrong.
Speaker A:I think it's beta pricing.
Speaker A:And what that means is it's just the first time you're running something, you're testing it out or you do it at a lower price to get the transformations achieved by the people that are in there to get the testimonials.
Speaker A:And so you do it at a lower price for the first time and then you sell it.
Speaker A:So I've just done this with a client at the beginning of this year I had a one to one with a client who was wanting to launch like a membership subscription thing and she was unsure of how to do it.
Speaker A:So what she actually did was the method that she'd come up with, she implemented on her own at first to see how it worked for her, to make sure that it did deliver the transformation that she wanted.
Speaker A:And then I advised that she get some people booked in just as, as a trial.
Speaker A:So she, I think she put out five spaces of trials.
Speaker A:So these five people became trial clients and they are doing it for like six weeks so that she can get the testimonials from them and see what she can change and tweak and adjust.
Speaker A:It's the research that you need if you've never done this sort of thing before.
Speaker A:So she did that and then she's actually currently in that at the moment and she's sharing the journey as well.
Speaker A:So this hooks people in.
Speaker A:She's.
Speaker A:She's building that interest for when she does actually launch it publicly out into the world at full price.
Speaker A:So she's done the beta pricing, she's done the trial and then she will launch it.
Speaker A:So that's just something you can do as well.
Speaker A:Think about your pricing models.
Speaker A:You're going to offer pay in full.
Speaker A:Maybe you'll have a pay in full bonus is the payment plans or are you going to do beta pricing and do a trial offer as well?
Speaker A:Because this can be really helpful with your marketing.
Speaker A:So think about that, make sure you're pricing with confidence and positioning your offer.
Speaker A:Step four is build the hype before you sell.
Speaker A:Just as I've just mentioned, like she's building the hype already, just while she's got trial clients.
Speaker A:So you need to create a buzz through content and engagement before you actually sell in.
Speaker A:This is how you can pre sell the thing that you're delivering.
Speaker A:It gets to be as simple as that.
Speaker A:So you want to generate loads of leads in advance.
Speaker A:And I'm so excited because this is exactly what I'm going to be doing in launch with Dani, which again I'm going to share with you at the end of this episode.
Speaker A:So we're going to work on lead generation and this is what you want to do.
Speaker A:You want to build an audience that are ready to buy.
Speaker A:So in order to generate leads, you want to be funneling people and you want to be working on your audience growth, for starters.
Speaker A:So growing your followers on your social media accounts, growing the amount of subscribers on your email list.
Speaker A:So think about the strategies the things that you can put in place to do that to, to give loads of value and start talking about using content and engagement to create a buzz, to get lots of eyes on you so that when the time comes, you've got an audience that are ready to buy.
Speaker A:So you want to leverage email marketing and social proof before you open the doors.
Speaker A:So make sure that social proof exists in your world.
Speaker A:Because I never see this enough and I'm guilty of not doing this enough as well, sharing the wins that my clients get or the feedback that I get, or the testimonials.
Speaker A:What, you want to do that at least once a week?
Speaker A:I'd say more.
Speaker A:So make sure that you leverage your email marketing and social proof to really build a connection with your audience.
Speaker A:Get that buzz going, get that engagement so that when you do sell, you've got an audience that are ready to buy.
Speaker A:Step five is choose your launch strategy so you can do a live launch.
Speaker A:As I mentioned in the beginning, this is where you might deliver something live.
Speaker A:So in the past I did something called the Simplicity series where I did three live sessions talking about how to simplify your business.
Speaker A:And I think this is what I'm actually going to deliver again, but in a different way.
Speaker A:I might have to change the name a bit because I want it to be fresh and new.
Speaker A:I don't want people to look at it and think, oh, she's done that before, I've already done it, I don't need this.
Speaker A:So this is something to be mindful of as well.
Speaker A:When you're giving your live launch a name and you're creating this series, what are you calling it?
Speaker A:That's going to pull people in.
Speaker A:You want to make it different, you want to make it exciting, create that world.
Speaker A:So that's something to do around that.
Speaker A:So, so you can do it live like that.
Speaker A:So my format was I went live over three days for about 30 minutes to an hour, answered everybody's questions, things like that, and I sold on those lives.
Speaker A:And then you might do a master class at the end.
Speaker A:This is the typical challenge style launch that loads of people still do.
Speaker A:However, people are buying differently now.
Speaker A:They're more clued up to this kind of format.
Speaker A:They know they're going to be sold to and people are not implementing as much time into doing these things.
Speaker A:So you need to make sure that when you're doing a live launch, you do all the things before going live to launch that are going to deliver stuff and create a connection with people that entices them to show up so think about that in terms of your launch as well.
Speaker A:So there's live launching, all this Evergreen.
Speaker A:So Evergreen is you might not have an open cart, closed car kind of sequence for the launch.
Speaker A:It might be that you do this big build up and then you just post about it, talk about it, and then it becomes something that you sell consistently.
Speaker A:A lot of people do this with memberships.
Speaker A:They do a big launch and then it's just something they mention all the time and it exists and it's Evergreen and you can buy into.
Speaker A:So think about what's right for you and maybe what's right for your audience as well.
Speaker A:So part of these launches can involve using master classes, building wait lists.
Speaker A:You could create limited time bonuses to increase conversion as well.
Speaker A:So once the cart is open and people can buy, you might actually have a limited time bonus so that if they buy right now, they get xyz and this will entice them to buy now rather than waiting.
Speaker A:But also you can pre sell your program before you create it.
Speaker A:Now I did actually come across this week a controversial post about this, about telling people to buy, to sell it before they create it.
Speaker A:Because this was talking about how you need to know what's in your program before you sell it.
Speaker A:Yeah, you do.
Speaker A:But there's a method to it.
Speaker A:So please don't listen to the advice around creating it then selling it.
Speaker A:Because the problem with that, which I have suffered from before and I have had many clients do this, is you can spend so much time creating a program and then it doesn't sell.
Speaker A:You've wasted time.
Speaker A:Whereas you could have used all that time working on the marketing, working on the strategy in order to sell the program.
Speaker A:And I know that it's.
Speaker A:I remember when I first sold this program, I was like, oh my God, how am I going to do this?
Speaker A:Because if I sell it, I then have to create as we start.
Speaker A:Give yourself some time if, but maybe it can't close.
Speaker A:Give yourself two, three, four weeks before you actually begin so that you've got the time to create it or create it as you go.
Speaker A:That's what I did.
Speaker A:And it can work.
Speaker A:You've just got to be very disciplined with your time.
Speaker A:Just going to have a drink because my throat is really dry.
Speaker A:So yeah, create it.
Speaker A:Don't create it first.
Speaker A:Do not waste your time.
Speaker A:I mean, you could create it and then, you know, tweak the marketing.
Speaker A:But there is a method to this.
Speaker A:I have a method.
Speaker A:I create a marketing brief first build the sales page, the copy, the social media, the strategy all around that brief so that it is going to sell.
Speaker A:And that's my method.
Speaker A:So definitely do that.
Speaker A:And then finally, step six is selling with confidence.
Speaker A:So you want to talk about your program without feeling salesy.
Speaker A:You want to be confident in saying this is the transformation that you get.
Speaker A:You want to be able to handle objections and build trust before the car opens.
Speaker A:And we do that in the pre sale, like I've just talked about.
Speaker A:You do that when you've given lots of value and when you've built that audience and generated those leads and through the power of testimonials, case studies and personal stories.
Speaker A:All of this gives value.
Speaker A:So think about how you can deliver that in the signature program that you're launching and selling.
Speaker A:How can you make sure that it feels comfortable with you?
Speaker A:First of all, you want to be aligned with it.
Speaker A:It needs to be something that you're passionate about, you're aligned with, you're excited about, genuinely, genuinely on board with.
Speaker A:Often I find that people are not selling the right thing.
Speaker A:They sell the thing because there's money in it, or sell the thing because you feel like you should.
Speaker A:We want to eliminate the, the advice, the things that we feel we should do.
Speaker A:And you want to do what you feel aligned with.
Speaker A:So this is something that is key.
Speaker A:So when you are showing up yourself with confidence through practice and doing, it might feel icky at first, it might feel uncomfortable at first.
Speaker A:But if you're not confident in your offer, then how is your audience going to be?
Speaker A:They're not going to buy if they're not confident either.
Speaker A:So really think about that, how you can ultimately build up your confidence as you go throughout implementing this launch strategy.
Speaker A:So just want to do a little recap of the key steps to launching a signature program.
Speaker A:So I'm just, I did do notes for this one.
Speaker A:So first one, Step one is to define the transformation that you are delivering.
Speaker A:Step two is to structure your offer.
Speaker A:Step three is to price with confidence.
Speaker A:Step four is to build the hype before you sell.
Speaker A:Step five is to choose your launch strategy.
Speaker A:And step six is to sell with confidence.
Speaker A:Because when you do all of that, your program can bring in consistent income and it can create a bigger impact, especially if you sell it to more people.
Speaker A:And it's going to bring you monthly recurring revenue if you've chosen to offer payment plans, which is nice, and it's going to create impact and help more people.
Speaker A:So I want you to think about the signature program idea that you have or offer that you want to create.
Speaker A:And I Would love, love, love you to come and join me.
Speaker A:I've got an invite for you now in something I'm calling Launch with Danny.
Speaker A:So if you're ready to launch then check this out.
Speaker A:The link is in the show notes.
Speaker A:It's going to be your step by step guide to a profitable signature offer.
Speaker A:We're going to actually cover everything I've just talked about.
Speaker A:So if you're tired of second guessing your launch strategy and you're ready to finally create, market and sell your signature program with confidence, then Launch with Danny is for you.
Speaker A:It's a six month guided experience designed to take you from idea to income, giving you the strategy, support and tools to successfully launch and sell your offer.
Speaker A:So that is what the transformation is of this group program.
Speaker A:We are doing it at a beta rate because it's the first time doing this.
Speaker A:I have done a group program around launching in the past which was great, but I wanted to do this live like with you guys.
Speaker A:I'm currently doing a lot of research in launching what's working right now when it comes to selling, audience growth and building.
Speaker A:And because I'm going to be launching my signature offer again this summer, I thought why do all this research alter all on my own?
Speaker A:Why keep it to myself when I can support you with launching your signature offer as well?
Speaker A:And I'm going to be launching in summer.
Speaker A:September is a great time to launch.
Speaker A:When the kids are back to school.
Speaker A:Everybody gets this like new year feeling this new vibe they want.
Speaker A:A lot of businesses are gearing up for Christmas, Christmas sale.
Speaker A:So it's a really good time to launch.
Speaker A:That's when I'm going to be launching.
Speaker A:So if you want to launch something like that after, around summertime or after summertime, I thought just a little insight, I'm actually going to be extending my launch period so I will launch in August, which people might think is insane because a lot of people have this belief that summer is not the time to sell.
Speaker A:However, in the past I've proved that wrong because I've had the best sales months in August.
Speaker A:So in that belief right now, however, because this program, the type of ideal client that I want to help is someone who is a business owner but also maybe a carer or a mum of send children and they have actually a lot of things they deal with like myself in September when the kids go back to school.
Speaker A:So for this reason I'm actually planning on starting it in late September.
Speaker A:So we launch before and they know that once the kids are settled and things are a Little bit easier.
Speaker A:We can get right down to business and moving.
Speaker A:So that's what I'm going to do.
Speaker A:So let me get back into this launch offer.
Speaker A:So it's six month guided experience designed to take you from idea to income, giving you the strategy, support and tools to successfully launch and sell your offer.
Speaker A:What's on the inside?
Speaker A:So there is going to be monthly live group coaching and mentoring calls.
Speaker A:So that's so that you can get real time support and personalized feedback on your, your launch, your system, your sales, the offer, your signature offer.
Speaker A:But I also have a community group as well so you can ask questions between those monthly sessions.
Speaker A:I love auditing my clients, sales pages, content, social media, all of this stuff.
Speaker A:So you can send me all that in the community group as well to get that personal real time support.
Speaker A:There is going to be exclusive live training.
Speaker A:So I'm going to deliver through live format the exact steps to launch successful.
Speaker A:I'm going to be telling you what I'm doing and you can take what you want and do what you want to deliver and what will work best for you in your launch.
Speaker A:There's going to be templates and resources that are proven to save time because they're going to have done for you launch materials.
Speaker A:So think things like checklist trackers, all those kind of stuff that I create and use.
Speaker A:So I mentioned previously the marketing brief that I create every time I launch something, I'll be delivering that to you.
Speaker A:You'll get the marketing brief, you'll get everything that I use as well for my launch so that you can use it to have the better impact on the launch of your signature offer.
Speaker A:And finally there's going to be insider insights and research.
Speaker A:So you're going to get the latest strategies that are working right now.
Speaker A:So I'm doing research, I'm looking at what's working.
Speaker A:I'm learning a lot and I'm wanting to bring that in to my business site and deliver that and tweak my own strategy.
Speaker A:And I'm going to be telling you exactly what I'm doing and why so you can figure that out for yourself as well and see if it's going to work for you.
Speaker A:So whether you're launching for the first time or you're refining an existing offer, this program gives you everything you need to attract dream clients, sell with confidence and scale your business.
Speaker A:So the doors are now open to launch with Danny.
Speaker A:So if you're ready to launch the right way, join us inside.
Speaker A:The link is in the show notes.
Speaker A:So whatever you decide to do after this episode when it comes to launching your signature offer, please, please do take everything I've, I've said here, write that down, use it as your farmer, as your structure for your strategy for your launch and do that, roll with that and let me know how you get on.
Speaker A:And if you want to come and join us in launch with Danny, then click the launch in the SO notes and I'll see you on the inside.
Speaker A:And I will share a little bit of behind the scenes inside the Queen's Connection Club membership as well.
Speaker A:Because as always, they get a behind the scenes look of what's happening and what I'm working on.
Speaker A:So if you'd like to see that as well and be part of that, let me know.
Speaker A:It's an affordable membership.
Speaker A:Both of these are amazing, affordable, accessible offers that I would love to welcome you in to support you with your business growth, but also in scaling your business.
Speaker A:Starting with that scalable, what's my words?
Speaker A:Scalable signature offer.
Speaker A:There we go.
Speaker A:So I'll see you soon in another episode and I have one requirement before I go.
Speaker A:Please do reach out and tell me what you would like to see in future podcast episodes because I would love to know.
Speaker A:The more I know, the more I can deliver, the more I can help you with exactly what you need for your business growth.
Speaker A:So please do send me a message on social media and let me know because it might just feature in a future episode.
Speaker A:Bye for now.
